During the recent International Award Association’s Regional Training Workshop in Korea Michael McDonald (author and Gen Y researcher) and Tony Hughes (CEO of praxMatrix) were guest speakers. This is part of a taped conversation between Michael and Tony where they discuss the characteristics of Gen Y/Z and the particular learning strategies that can be used to engage them.
Tony Hughes - Tony Hughes has worked in multi-media, and digital media consulting and project development for over twenty years. He has written extensively on digital media topics and has been published in leading journals including the International Journal of Education and has been a speaker at such events as the BASELT Conference (UK), The International Education Marketing Conference (Geneva), NAFSA (USA), and The ARELS Conference (UK). He has designed and delivered digital media development, communications, cross-cultural, and ’soft-skills’ training programs to clients in Germany, the USA, Scotland, and England. Since 1995 he has worked on digital media projects for e-learning and educational marketing and has provided leading organizations with consultancy regarding ‘best use’ of the Internet for marketing, online learning and training, delivery of courses, and online recruitment. He is CEO of praxMatrix, an online learning and digital media consultancy organisation with offices in Europe and Australia. He is a regular speaker at international conferences (see this website for list of speaking engagements) and frequently contributes commentary and articles on digital media and online learning topics to both national and inernational publications. He is a member of DERN (the Digital Education Research Network) and AACE (Association for the Advancement of Computing in Education).
