Digital Thinking
Search engines such as Google limit our choices and therefore our thinking about choices decreases ...

Is the Web Dumbing Us All Down?

Tara Brabazon, Professor of Media at the University of Brighton, has a lot to say… and loudly … about the insidious effect on our ability to analyse and engage critically with information when we rely on the ‘McDonald’s, fries and Coke’ of the Internet, Google (Brabazon’s other descriptives for Google are the ‘whitebread’  and the ‘Atkin’s diet’ of  search engines) to retrieve information for us. Her argument is that Google provides us with a very comfortable and unchallenging way to engage with information and that real learning only happens outside of that sort of comfort zone. We feed into Google what we actually know . That is, we are bound by our own limited knowledge and vocabulary in terms of using keyword searches, and Google gives us back information that sits within our personal vocabulary and knowledge parameters – we are not challenged by what we retrieve and do not engage with it fully, we are rarely stretched in terms of our conceptual thinking or in terms of our vocabulary. We consume information, according to Brabazon, much as we do food – if it’s there let’s eat it. What we need, she suggests, are some simple ‘dietary’ tips to offset ‘information obesity’. Using work with her own students as an example, Brabazon demonstrates how we can shift ourselves from being passive receptors of information to actively engaging with the search and retrieval process in a way that results in richer and more reliable information and where we, the ‘searcher’ engage critically with that information. This is, of course, central to any argument for the development of information or digital literacy skills.

Tony Hughes - Tony Hughes has worked in multi-media, and digital media consulting and project development for over twenty years. He has written extensively on digital media topics and has been published in leading journals including the International Journal of Education and has been a speaker at such events as the BASELT Conference (UK), The International Education Marketing Conference (Geneva), NAFSA (USA), and The ARELS Conference (UK). He has designed and delivered digital media development, communications, cross-cultural, and ’soft-skills’ training programs to clients in Germany, the USA, Scotland, and England. Since 1995 he has worked on digital media projects for e-learning and educational marketing and has provided leading organizations with consultancy regarding ‘best use’ of the Internet for marketing, online learning and training, delivery of courses, and online recruitment. He is CEO of praxMatrix, an online learning and digital media consultancy organisation with offices in Europe and Australia. He is a regular speaker at international conferences (see this website for list of speaking engagements) and frequently contributes commentary and articles on digital media and online learning topics to both national and inernational publications. He is a member of DERN (the Digital Education Research Network) and AACE (Association for the Advancement of Computing in Education).

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