Digital Thinking
Facebook Fatigue is setting in: If 45% of teenagers that abandon Facebook say it is due to a lack of interest there must be incredibly little of interest in there.

Facebook Fatigue

My own use of Facebook is pretty erratic. I swing between moments of great activity – uploading photos, linking to resources, messaging family and friends – and longer periods of complete lassitude when I do nothing at all with it. Facebook Fatigue – you just get tired of it after awhile. Too many other things to do and a growing consciousness that you may be becoming a bit stupid shooting rather inane comments up to a website and uploading photographs that only interest a  minority of your already tiny base of  ‘friends’ or linking to YouTube clips that tickle your nostalgic fancy and that nobody else gets. That’s how I go with it anyway. A love-tedium relationship that makes me a rather unreliable Facebook friend.

Facebook fatigue - a spreading disorder ...

Facebook fatigue - a spreading disorder ...

It’s interesting to read that Facebook Fatigue is now reaching down into the generation that provided its explosive growth and that there are signs of the lethargy spreading. Almost 20% of teenagers who open Facebook accounts abandon them. The reasons:

  • 45% have lost interest
  • 16% are leaving because their parents have joined
  • 14% think “too many adults/older people” now use the social network
  • 13% are concerned about their personal privacy

And earlier this year SearchEngineLand’s Danny Sullivan noticed a rising trend, with an up-tick in April, of searches looking for details on how to delete a Facebook account. This doesn’t mean that Facebook is dead. 78% of teens open an account on Facebook and 69% of these remain active. However, it does point to a shift in attitude from Facebook’s early ‘social messiah’ days when both the press and its users saw Facebook as being the platform for a revolution in social communication. Hasn’t really happened. What may happen as the hype settles is that people will become less interested in just being heard (and I can attest that it can be a great tool during lonely moments) and start to think more about what they say. If 45% of teenagers that abandon Facebook say it is due to a lack of interest there must be incredibly little of  interest in there.

Tony Hughes - Tony Hughes has worked in multi-media, and digital media consulting and project development for over twenty years. He has written extensively on digital media topics and has been published in leading journals including the International Journal of Education and has been a speaker at such events as the BASELT Conference (UK), The International Education Marketing Conference (Geneva), NAFSA (USA), and The ARELS Conference (UK). He has designed and delivered digital media development, communications, cross-cultural, and ’soft-skills’ training programs to clients in Germany, the USA, Scotland, and England. Since 1995 he has worked on digital media projects for e-learning and educational marketing and has provided leading organizations with consultancy regarding ‘best use’ of the Internet for marketing, online learning and training, delivery of courses, and online recruitment. He is CEO of praxMatrix, an online learning and digital media consultancy organisation with offices in Europe and Australia, Digital Media Consultant for the innovative communications company Only Human Communications and Senior Consultant for Digital Media Education and Training for the AFG Venture Group, based in Sydney with offices throughout Asia. He is a regular speaker at international conferences (see this website for list of speaking engagements) and frequently contributes commentary and articles on digital media and online learning topics to both national and inernational publications. He is a member of DERN (the Digital Education Research Network) and AACE (Association for the Advancement of Computing in Education).

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