Transmedia. Just another word for the bulging digital media lexicon?  Is it replacing ‘multi-channel’ or ‘multi-platform’ or even ‘cross-media’ or that old dinosaur ‘multi-media’?  The Wikipedia entry for ‘transmedia storytelling‘ tells us: A transmedia project develops storytelling across multiple forms of media in order to have different “entry points” in the story; entry-points with a …