In 2000 I was sitting at my desk wondering how I was going to save the company that I then ran – a company that relied for 75% of its revenue on online advertising. The Internet bubble had just burst in a rather spectacular way and most of our advertisers had simply stopped all forms …
Developing a Digital Media Strategy
Developing a digital media strategy is about knowing who your clients or users are and clearing a direct path from you to them. It is knowing who your clients are and what the message is that you want to deliver and that they want to hear. It may look a little complicated when you start …
